Mehr, which means affection or kindness in Farsi, is run by state broadcaster IRIB (Islamic Republic of Iran Broadcasting).
YouTube has been banned in Iran since 2009, but many Iranians still access the Google-owned website by bypassing internet filters.
"From now on, people can upload their short films on the website and access (IRIB) produced material," said IRIB deputy chief Lotfollah Siahkali yesterday.
Poor download speeds have affected the new service, and as of this afternoon Mehr was not functioning despite users' repeated attempts to access it.
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