The Archdiocese of Munich and Freising is till now the second-largest shareholder, will put 30 million euro of Church tax into the little Catholic publishing and mail order firm, Weltbild.
The Diocese of Augsburg will pay 15 million in church tax, although you would actually bail out as a shareholder. The diocese not been involved in Welbild, Mainz and Hildesheim, will now be a new partner and pump together with the Catholic Chaplaincy of Soldiers Berlin ,15 million Church tax into the company.
Weltbild is one of the largest porn and esoteric-order companies in Germany and was already been heavily criticized by laymen, Protestant Christians and Pope Benedict XVI.. At times, the product range is partially adjusted, then after criticism has faded, the full load of porn and esoteric comes back in the catalog and in the stores. Porn bestsellers like Shades of Grey - Geheimes Verlangen are actively sold and advertised. This approach was recently endorsed even by the Vice-Chairman Prelate Fuchs for the Tagespost (Edition July 15th, 2012).
In addition to the criticism of the product range, the Group is also criticized as an employer. Recently, 140 people were dismissed from the customer service area on the one hand, but on the other side vacancies were advertised with an expensive branding campaign.
Even the retail book trade in the cities does not speak well of Weltbild. Of the booksellers, the displacement of their business is viewed critically by the Group. Normal booksellers have no church tax for their businesses, and personnel don't receive any grants.